NADA Workshop
Blog Entry by: Clayton Stanfield, eBay Motors
Track: Parts
The rapid growth of e-commerce demonstrates that consumers are increasingly more comfortable completely interacting with businesses, companies, friends, family and dealers online.
Our presentation at the 2012 NADA Convention reviews the aspects of online interaction consumers appreciate, the challenges dealers encounter with online interaction, and how dealers have successfully utilized the Internet to sell cars and increase customer satisfaction.
Why is this all important? Demand is expected to reach $8.6 billion by 2014. It’s important for dealerships to invest now in their online parts program as the average age of a car spills over the 10-year mark, according to NADA.
This session will teach you how to create more profits out of your parts inventory using online channels. Dealer managers and principals will gain insights into how to build a strategy for selling parts online, what parts are in demand, how to get the best price for your parts and easy ways to upload, list and manage online inventory. There is strong online demand for auto parts, especially OEM-branded, used, recycled, refurbished and rare parts; it’s the supply that’s been lacking.
Our goal in this session is to not only teach dealers about the opportunities in the online parts and accessories market, but to also teach them the steps to start building their online business. We will look at best practices that other dealers are using to get their parts and accessories found in search as well as developing a full online business that can help dealers grow their overall parts and accessories business.
To here more about from Clayon Stanfield and Famous Rhodes, attend of the the 3 Parts workshops. See schedule below.
Track: Parts
Session: Parts and Profits: Basic Steps to Selling Online
Presented by:
Clayton Stanfield, eBay Motors
Famous Rhodes, eBay Motors
Website: www.ebaymotors.com
Schedule:
Friday, February 3 • 12:15 pm – 1:30 pm • Room N223-226
Friday, February 3 • 2:00 pm – 3:15 pm • Room N223-226
Saturday, February 4 • 10:30 aam – 11:45 am • Room N107-108














